Building your webinar

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• Choosing a cadence for your content
• Selecting a purpose and format
• Recruiting speakers
• Scheduling your webinar

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Promoting your webinar

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• Targeting your audience
• Designing email invitations
• Capturing audience from social media
• Utilizing partnerships

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Delivering your webinar

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• Presenting on BrightTALK
• Including attachments
• Utilizing votes
• Addressing live questions

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Creating business opportunities

1. Check your reports regularly and understand who your most engaged users are to assess your best business opportunities
2. Ensure that sales call your most engaged audience members
3. Download reports (BrightTALK Premium and Enterprise Channels only) and integrate the results into your marketing automation systems
4. Create additional channels targeted at specific communities

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Becoming expert

1. Develop compelling slide artwork
2. Find your presentation style – experiment with new styles until you are comfortable:
   1. Speed of delivery is often faster than a physical conference
   2. Humor
   3. Use votes as transitions between subjects
3. Have existing questions to kick-start the Q&A
4. Keep questions rolling in by building on each question – develop a conversation
5. Know your audience and use your customer insight to develop topics you are speaking about
6. Promote, promote, promote – especially if you have a BrightTALK Premium or Enterprise Channel

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