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Wednesday
Jul222015

B2B Lead Generation Report 2015

It’s no secret that B2B marketing is undergoing dramatic change, putting B2B marketing professionals under increasing pressure to deliver results and justify program and headcount investments.

In this new benchmarks report compiled by Holger Schulze of LinkedIn's B2B Technology Marketing Community, discover what the 5 major trends in lead generation are according to 600 marketing professionals.

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Thursday
Jul162015

BrightTALK Guide to Lead Scoring for Webinars

Webinar and video programs provide an exceptional amount of data about your audience. You can learn a great deal from the information your prospects provide and their behavior before, during, and after your webinar.

Not everyone who attends your webinar is a sales-ready lead, however. Improving lead quality from your webinar programs requires a comprehensive scoring model that understands a user’s interest and weights it appropriately. Download the guide to find out how!

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Thursday
Jul162015

How to Harness Your Webinar Engagement Data

A primary benefit of webinars is the high level of engagement data they capture. This data provides valuable insights into your audience’s interests and pain points and qualifies prospects to accelerate sales cycles.

Check out the brief to learn the five different types of engagement data you can use to improve your webinar programs and generate high-quality leads.

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Thursday
Jul162015

Why Quality Content Drives More Leads for Marketing

There is a significant transformation underway in how B2B buyers are seeking and consuming information. Users are tuning out traditional push marketing messages in favor of more relevant content that helps them in their business decisions. As a result, savvy marketers are discovering the competitive advantage of generating engaging and interactive content that adds value to what buyers already know. The end result is a significant acceleration in lead generation.

Are you getting the most from your webinars by creating deep engagement with your prospects through content that is spot-on? Read the guide to understand how quality content delivered by leading edge webinar platforms provides the opportunity to create more sales conversations.

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Friday
Jun192015

Moderating a Webinar Panel: 3 Simple Steps

Webinar panels offer a unique content experience, bringing together different perspectives and fostering compelling conversations.

To make sure the discussion runs smoothly, you need a moderator to manage both the event and the different personalities involved. Check out this guide for tips on how to get the most out of your next panel, including:

- How to recruit relevant panelists
- How to kick off the discussion
- How to follow up with the panelists

Click to read more ...