B2B marketing teams invest significant resources and bandwidth to produce compelling content for their prospects and customers. However, many struggle when it comes to knowing what their audience actually wants and when they want it.
In this guide, learn the key components to mastering content creation for each stage of the funnel to maximize the impact and ROI of your content marketing efforts, including:
- How many pieces of information buyers engage with before making a purchasing decision
- How to leverage different content types at different stages of the funnel to maximize pipeline success
- How to optimize your content library for various mediums