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Wednesday
May182016

Meet the IT Visionary: Influencing the European IT pro through videos and webinars

As the largest community on BrightTALK, the European IT community is a vibrant, engaged group of 125,000+ IT professionals seeking inspiring insights from trusted experts to understand fast-moving trends, learn how to solve pressing job-related challenges and inform technology purchases.

This report highlights an important transformation in B2B information consumption. Read on to discover the topics these professionals are most interested in, their expectations for content consumption, their engagement levels. 

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Wednesday
May182016

Influencing the IT Visionary

Do you know what motivates your best buyers? Connecting with busy IT pros who are trying to stay on top of constantly evolving technology trends is no easy feat for today's IT marketers. That's why we tapped into our community of over 750K IT professionals across North America to see how they like to learn, research and make business decisions. 

 

Our new report covers the insights we've gathered from the visionaries across BrightTALK's IT communities and shares some key takeaways for IT marketers.

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Monday
May092016

Professional Pursuits: Why People Participate in Online Communities

Creating a dynamic, robust community is a critical task for today’s marketers. Marketers must understand what works—and what doesn’t—when it comes to bringing people to the site, again and again. This data-driven webinar will discuss what over 1,000 BrightTALK members had to say about what they’re looking for when they’re researching and participating in online events.

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Monday
May022016

B2B Video Marketing Infographic

From social media to emails to landing pages, marketers are using video to drive engagement and conversions. B2B and B2C companies alike are implementing rich media with remarkable results, and video has become one of today’s most effective marketing tactics.

Here’s a rundown of how B2B marketers are using video to captivate their audience.

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Wednesday
Apr272016

Boosting Your Organic Traffic on BrightTALK

Running and distributing your content on BrightTALK disperses your message through our global of audience of 4 million professionals. Our platform helps your content gain exposure, both live and on-demand, across various industries, including technology, finance, and marketing. Users on BrightTALK are there to solve their most pressing business hurdles and grow their careers.

In this guide, we’ll dive into what organic traffic looks like on BrightTALK, the value it provides and the various ways your content can spike engagement to dramatically improve the ROI of your webinar and video investments.

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