Generating awareness and leads can be a marketer’s nightmare without a well-rounded, robust strategy. At the end of the day, the goal is to create relevant and timely conversations with the right prospects for your sales team to generate predictable pipeline success.
This guide will explain three different types of leads that BrightTALK can provide that will help drive sales opportunities and marketing-sourced revenue:
In 2015, BrightTALK supported thousands of global webinars and videos on our platform and across the web through channel embeds. This report looks at specific metrics including pre-webinar registrations, pre-registrations to live attendee conversions, and other engagement metrics.
Marketers have a plethora of options available to promote, distribute and generate larger audiences for their messaging efforts. From Google Adwords, PPC, to paid social media and influencer relations, an organization’s bread winning content does not have to go to waste.
So, why add another medium to your marketing mix? I’m going to take a wild guess that if you’re reading this it’s because your pipeline could be improved or you know that you could be seeing higher ROI from your webinar and video programs.
This guide highlights how BrightTALK works to connect you to your target audience, simplify your demand gen efforts and keep your pipeline full.