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ANNUITAS 2015 B2B Enterprise Demand Generation Survey

This is the second year ANNUITAS has conducted its B2B enterprise demand generation study. As the only study that focuses solely on the enterprise, this study provides deep insight into the current state of demand generation, as well as what is holding some marketers back from achieving their goals.

In this survey, you'll find answers to questions like:

- How often do you run campaigns?
- What are the goals of your campaigns?
- How effective are your campaigns?
- And much, much more!

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Shareable Content Increases Quality and Quantity of Leads

Shareable content is engaging, relevant and informative. Addressing specific buyers with thoughtful, targeted content will help increase the likelihood that it will be shared by those prospects and other influencers.

Check out this guide by Frost & Sullivan to learn how to make your content:

- Relevant
- Clear
- Provocative
- Relatable
- Actionable

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The Networking Effect: How to Maximize Your Content Exposure

Today’s buyers are overloaded with endless amounts of information. Publishing compelling content is only the beginning of a long path to success for marketers. Effective promotion and distribution of rich content is critical to achieving a sustainable impact.

In this guide by Frost & Sullivan, you will learn:

- How marketers can increase their content's reach and relevancy
- How to grow your audience strategically by starting with your own network
- How to create communities of interest and partner with influencers

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12 Truths of Demand Generation

The concept of demand generation might seem daunting, but in reality, it’s just an all-encompassing term for how modern marketing teams are spreading the message about their company’s products and services.

In this guide, we'll cover the 12 truths of demand generation, including:

- The difference between demand generation and lead generation
- How demand generation is a relationship between marketing and sales
- Why you need an inbound and an outbound approach

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4 Ways Marketers Can Improve Webinar Lead Follow Up

A strong indicator of a well-aligned sales and marketing organization lies within the structure of the handoff between the two teams. When a lead is sent to sales, it’s important that there’s as much context as possible. Not only should sales have the basic demographic information, but they should also have behavioral context, which is a bit more complex to acquire.

In this guide, we’ve outlined four tips that marketers can incorporate to help their sales teams have more productive conversations from their webinars, including:

- How to keep your sales team up-to-date with upcoming content
- How to provide insight into engagement data
- How to connect the dots between sales your audience
- How to work with sales to shape future content

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