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Wednesday
Jan112017

The Perfect Two-Minute Webinar Introduction

The first step in winning your audience’s attention with your webinar is delivering a strong, confident introduction. A well-structured webinar opening has two clear benefits. First, it enables you, as the presenter or moderator, to immediately capture the audience’s interest and attention. Second, it develops a structure and a set of expectations for the remainder of your webinar.
  
This short guide will help you develop an opening that covers important aspects of your webinar with clarity and efficiency.

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Tuesday
Oct182016

How to Harness Your Webinar Engagement Data

webinar engagement dataOne of the greatest benefits of webinars is the high level of engagement data they capture. This data is useful in providing valuable insight into your audience’s interests and pain points and qualifies prospects to accelerate sales cycles.

Download this guide to find out the five different types of engagement data you can use to improve your webinar programs, generate high-quality leads, and boost ROI.

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Wednesday
Sep282016

BrightTALK Guide to UTM Tracking

UTM tracking provides a way for BrightTALK channel managers to better understand their audience, promotional campaigns, and webinar programs as a whole.
  
This short guide provides an overview of how to use UTMs to improve tracking and better target your webinar promotions to attract a more engaged and attentive audience.

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Tuesday
Sep202016

The Ultimate Webinar Promotions Playbook

Great content is an indisputably critical ingredient to a successful webinar. But driving attendance and engagement is the key that ultimately determines the content’s effectiveness—no matter the end goal.
  
A successful webinar promotion strategy delivers tons of viewers who are actively engaged and love your content.

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Tuesday
Sep202016

How to Conduct Research for Revenue-Generating Content

In a data-centric workforce, metrics and benchmarks give professionals reasons to invest, alter, and evolve their strategy. One of the biggest trends in content creation and delivery is conducting surveys to capture your target audience's pain points, thoughts, strategies, and drivers.
  
This brief from Frost & Sullivan provides an overview of how to conduct original research to elevate your position in the market and engage your prospects and customers.

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