Saturday, March 13, 2010 at 3:24PM 
Twitter is more than a hot news item; it’s a perfect place for marketers to build a community of people interested in what their company does. Online events complement this medium by providing an opportunity for discussion pre-event, during, and post event.
Saturday, March 13, 2010 at 3:19PM Every marketer responsible for lead generation and nurturing knows the power of online events. However, most still find it challenging to build a demand generation machine that turns out audience and fuels their sales department with quality leads.
Saturday, March 13, 2010 at 2:59PM How many emails are sent for a single online event? For most events the answer is 5. From event promotion to reminders to following up, email marketing requires sophistication and personalization. LIVE in the Email Marketing Summit on April 14.
Tuesday, February 9, 2010 at 10:26AM Join Jan McDaniel, CMO at BrightTALK for the third part of this series on integrating online events into your business strategy.
Tuesday, February 9, 2010 at 10:07AM 
Using social media to meet your marketing objectives is a challenge. It takes time and effort to identify your target audience and develop a conversation that encourages participation. Learn from our social media expert, Sophie Lam, as she shares successes on how to leverage social media to build your audience.