One of the greatest benefits of webinars is the high level of engagement data they capture. This data is useful in providing valuable insight into your audience’s interests and pain points and qualifies prospects to accelerate sales cycles.
Download this guide to find out the five different types of engagement data you can use to improve your webinar programs, generate high-quality leads, and boost ROI.
UTM tracking provides a way for BrightTALK channel managers to better understand their audience, promotional campaigns, and webinar programs as a whole.
This short guide provides an overview of how to use UTMs to improve tracking and better target your webinar promotions to attract a more engaged and attentive audience.
Great content is an indisputably critical ingredient to a successful webinar. But driving attendance and engagement is the key that ultimately determines the content’s effectiveness—no matter the end goal.
A successful webinar promotion strategy delivers tons of viewers who are actively engaged and love your content.
In a data-centric workforce, metrics and benchmarks give professionals reasons to invest, alter, and evolve their strategy. One of the biggest trends in content creation and delivery is conducting surveys to capture your target audience's pain points, thoughts, strategies, and drivers.
This brief from Frost & Sullivan provides an overview of how to conduct original research to elevate your position in the market and engage your prospects and customers.
B2B marketers are always looking for ways to streamline, optimize, and grow, in order to increase the output and success of their efforts. The same applies when it comes to webinars.