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Infographic - Meet the EMEA Marketer

They do it all. They reach prospects in different languages, regions and cultures while mastering various marketing disciplines. How? Through information-rich content presented by experts, that keeps these professionals up to date on marketing topics and help solve marketing challenges.

Based on research from 68,000 EMEA marketers who use BrightTALK to self-educate, here are some key takeaways to better tailor your content to their preferences.


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Turn Your BrightTALK Channel into a Lead Gen Machine

Based on data from 50,000+ webinars on our platform, we’ve learned that the single most important thing you can do to drive more viewers to your BrightTALK Channel is to create a steady stream of content (new and repurposed).

This guide outlines two ways to quickly grow your channel: first, by adding webinars and videos to attract relevant audiences, and second, by acquiring organic and paid subscribers to your content.


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How EMEA Marketers Are Researching Online

As one of the largest communities on BrightTALK, the marketing community is a vibrant, engaged group of more than 68,000 marketers across EMEA, seeking inspiring insights from trusted experts to understand fast-moving trends, learn how to solve pressing job-related challenges and inform marketing purchases.

In this report, you’ll discover the topics marketing professionals are most interested in, their expectations for content consumption, their engagement levels, and more. Understand your target audience further and walk away with actionable items to better acquire and inspire your best buyers.

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Your Guide to Getting Your Exec to Excel on Camera

Your people are an opportunity to personalize your expertise and insights, thus making your company more accessible and engaging for buyers. As a marketer you need to make sure your colleagues shine through and come across as likeable and relatable to help foster brand loyalty.


This guide delves into the tactical components of getting your executives to dominate on camera to capture the best content.

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9 Ways to Drive Higher Webinar Attendance with Email

Despite the growing popularity of social media and other promotional channels, email continues to be the leading driver of webinar registrations, representing 35% of all sign ups. From subject lines to images to copy, the overall design and content of your email plays an important role in the success of your email promotions.

This brief will cover:

  • -What it takes to craft and optimize highly effective email promotions
  • -Actionable tips on developing and measuring your promotional messages
  • -Best practices to drive maximum registration and attendance

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