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Tuesday
Sep202016

The Ultimate Webinar Promotions Playbook

Great content is an indisputably critical ingredient to a successful webinar. But driving attendance and engagement is the key that ultimately determines the content’s effectiveness—no matter the end goal.
  
A successful webinar promotion strategy delivers tons of viewers who are actively engaged and love your content.

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Tuesday
Sep202016

How to Conduct Research for Revenue-Generating Content

In a data-centric workforce, metrics and benchmarks give professionals reasons to invest, alter, and evolve their strategy. One of the biggest trends in content creation and delivery is conducting surveys to capture your target audience's pain points, thoughts, strategies, and drivers.
  
This brief from Frost & Sullivan provides an overview of how to conduct original research to elevate your position in the market and engage your prospects and customers.

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Friday
Sep162016

13 Hacks to Get More Out of Your Webinar

Everyone loves a good hack. 

B2B marketers are always looking for ways to streamline, optimize, and grow, in order to increase the output and success of their efforts. The same applies when it comes to webinars.

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Wednesday
Sep142016

Decode B2B Buying Habits to Create Better Content

Virtually all modern marketers in every industry are employing digital engagement tools to fill their sales pipelines. That said, tools alone are not enough; successful online marketing campaigns also require strategic planning.
   
This brief from Frost & Sullivan reveals how and why B2B professionals are accessing content before making a purchase decision. Download it now to understand how your best potential buyers are researching online.

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Wednesday
Aug242016

When Cultivating a Community, Shape Content to Deliver Maximum Value

Professionals turn to communities for the latest insights, but they expect to effortlessly find, uncover, and digest the exact information they need. Of course, the kind of content offered matters, too—a lot. 
  
Frost & Sullivan recently conducted a survey to understand how, when, and why they participate in online communities to help them evaluate and purchase products, develop their careers, and positively impact their businesses.
  
Their findings discuss how marketers can cultivate an online community full of active, engaged members.
  

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