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Friday
Jun192015

Moderating a Webinar Panel: 3 Simple Steps

Webinar panels offer a unique content experience, bringing together different perspectives and fostering compelling conversations.

To make sure the discussion runs smoothly, you need a moderator to manage both the event and the different personalities involved. Check out this guide for tips on how to get the most out of your next panel, including:

- How to recruit relevant panelists
- How to kick off the discussion
- How to follow up with the panelists

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Friday
Jun192015

Effective Lead Nurturing: How to Accelerate Demand Generation with Engaging Content

Marketing’s role has been expanding significantly over the past several years. Besides creating better awareness and education, marketers must develop compelling and engaging content for all stages of the buying cycle. In addition, they must find innovative ways to distribute that content to larger targeted audiences.

Download the guide to find out how to:

- Nurture influencers and budget holders with engaging content
- Generate more leads and engagement data with webinars
- Leverage the network effect for greater reach and impact

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Monday
Jun012015

2015 Webinar Benchmarks Report

In 2015, marketers will be challenged to think more strategically about the content they produce and how it is leveraged to drive demand for their business. With the abundance of information at the buyer’s disposal, webinars have become a critical tactic for converting prospects through the buying cycle.

The insights from this report were generated from the thousands of webinars on the BrightTALK platform in the past year and offer a number of easy-to-implement strategies for driving demand with webinar programs.

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Monday
Jun012015

Best Practices for Demand Generation Webinars

Learn how to prepare, produce, and deliver webinars that build enthusiasm among your target prospects. Find out what mistakes companies often make in their marketing webinars and discover easy ways to avoid them. Enjoy greater responsiveness and participation by your prospects, leading to easier sales communications and higher conversion percentages.

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Friday
May292015

The Perfect Two-Minute Webinar Introduction

The first step in winning your audience’s attention with your webinar is delivering a strong, confident introduction. A well-structured webinar opening has two clear benefits. First, it enables you, as the presenter or moderator, to immediately capture the audience’s interest and attention. Second, it develops a structure and a set of expectations for the remainder of your webinar.

This short guide will help you develop an opening that covers important aspects of your webinar with clarity and efficiency.

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