Using Brand to Drive Demand

Successful company brands play a critical role in generating new and returning business opportunities. As more and more marketers are integrating online events into their marketing plans, it raises the question, “Are marketers fully utilizing online events to build and reinforce their brands at the same time as driving demand?”

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A Recipe for Webinar Lead Conversion

Webinar lead follow-up is an important part of a balanced marketing-to-sales hand-off. And since "the best place for dramatic improvements in business performance [is in] the hand-offs between functions," (Jon Miller, Co-Founder, Marketo) there's a decent chance you stand to benefit from optimizing your follow-up. Join BrightTALK's David Kreitter and Andrew Bellis as they discuss how BrightTALK's Demand Generation team is cooking up hot leads for a global sales team, and how both sides are driving conversion rates with a closed-loop lead processing methodology.

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Building a Multi-Channel Webinar Strategy

Today's leading businesses are running a multi-channel webinar strategy that continuously delivers relevant content to fragmented target audiences while also centralizing and standardizing data capture - it's a straight-up recipe for ROI. Join David Pitta, Sr. Marketing Manager, Demand Generation, BrightTALK, for 30 minutes on how his team is executing this strategy across 6 channels with 35,000 subscribers and counting.

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How to Be a Presentation God

We've all been there: an Excel spreadsheet smeared across a presentation slide and someone mumbling into a microphone while you check your email just to stay awake. It's presentation hell. But it doesn't have to be this way. In 'How to Be a Presentation God," Scott Schwertly shares effective step-by-step secrets for delivering transcendent presentations with an easy-to-implement approach focused on engaging content, personal storytelling, and effective design elements—the holy trinity that leads to godly delivery.

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Building a Scalable Webinar Distribution Strategy

Digital buyers are consuming webinar content with increasingly voracious appetites. These rich media assets are delivering highly engaged and measurable audiences, and yet many webinar strategies are still failing to actualize marketing’s fabled contribution to revenue. Join David Pitta, Sr. Marketing Manager of Demand Generation at BrightTALK, as he lays out his distribution strategy that leverages over 400 live and on-demand webinars across 50 BrightTALK Channels to fuel a global sales team.

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