Building a Multi-Channel Webinar Strategy

Today's leading businesses are running a multi-channel webinar strategy that continuously delivers relevant content to fragmented target audiences while also centralizing and standardizing data capture - it's a straight-up recipe for ROI. Join David Pitta, Sr. Marketing Manager, Demand Generation, BrightTALK, for 30 minutes on how his team is executing this strategy across 6 channels with 35,000 subscribers and counting.

TOPICS COVERED:
• Creating a segmented, multi-channel content strategy
• Distributing your content across paid, earned, and owned media
• Syndicating content between multiple channels
• Unifying data capture in a multi-channel webinar strategy

PRESENTER: David Pitta, Sr. Marketing Manager, Demand Generation, BrightTALK
MODERATOR: David Kreitter, Demand Generation Associate, BrightTALK

Register now in the player below to attend this event