Converting Your Webcasts into a Broadcasting Channel
Frost & Sullivan is running a highly efficient and effective webcasting program - what is their secret? Join Naylor Gray, Global Marketing Director at Frost & Sullivan, to find out the broadcasting model he uses to minimize time spent managing webcasts, drive increased audience, facilitate prospect engagement, and generate higher quality leads.
TOPICS COVERED:- Minimizing time spent managing webcasts
- Driving increased audience
- Encouraging prospect engagement
- Generating higher quality leads
ABOUT THE PRESENTER:
Naylor Gray leads the globalization of the company's marketing efforts across all regions, offices, research groups, and business units. In addition to leading the global marketing team, he works with leading Frost & Sullivan clients to optimize their demand generation strategies. Most recently, Gray created a Best Practices Benchmark Assessment, a high-value, call-to-action and sales engagement tool, and is currently working to launch a dedicated Frost & Sullivan offering focused on the delivery of end-to-end demand generation services. Gray shares his thought leadership with clients and through speaking engagements, webinars, articles and industry events.
David Pitta has 15 years of technology sales and marketing experience including over a decade in the online events industry and is now BrightTALK's Demand Generation Marketing Manager and Evangelist. He has delivered nearly 40 thought leadership presentations about the strategic and tactical use of online events. These efforts have influenced clients such as World Wide Technology, Manpower, Intel, Adecco, SAP, Kelly Services, Iron Mountain, AT&T and Microsoft as well as over 6,000 marketers to improve their own use of online events to meet lead generation, awareness, and community building objectives.
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