The Online Events Academy began on Wednesday January 5th publishing leaked pages from the BrightTALK 2010 Online Events Performance Report. This unprecedented set of charts and analysis provides information on what differentiates successful online event programs as well as insight into viewer preferences from their actual actions rather than self-selected survey responses.
Check back here on Wednesday January 12, 2011 to hear Brian Stark, VP of Corporate Development at BrightTALK, and David Pitta, BrightTALK's Evangelist, discuss all 24 data points including what increases your total audience by 25%, when people view online events and the single biggest indicator of success.
Register now in the player below to receive an email reminder about the event and add it to your calendar.
ABOUT YOUR PRESENTERS:
Brian Stark has more than ten years of experience in a variety of corporate strategy and engineering roles within the technology industry. He spent 4 years with the Robert Bosch Group and its subsidiary, SiTime, working first as a development engineer and later as an engineering program manager. Following this, Brian transitioned to consulting, where he worked on projects for clients at Microsoft and the Defense Advanced Research Projects Administration (DARPA). His most publicized strategy project involved helping Microsoft engage Google in a dispute over paid search in front of the US Department of Justice. Brian currently holds the position of VP of Corporate Development at BrightTALK, where he is working on analyzing the online events industry and leading corporate strategy. He holds a Ph.D. in Electrical Engineering and Computer Science from the University of Michigan and a B.S. in Electrical and Computer Engineering from Cornell University.
David Pitta has 15 years of technology sales and marketing experience including over a decade in the online events industry and is now BrightTALK's Demand Generation Marketing Manager and Evangelist. He has delivered over 30 thought leadership presentations about the strategic and tactical use of online events. These efforts have influenced clients such as World Wide Technology, Manpower, Intel, Adecco, SAP, Kelly Services, Iron Mountain, AT&T and Microsoft as well as over 6,000 marketers to improve their own use of online events to meet lead generation, awareness and community building objectives.