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Wednesday
Aug312011

Driving Revenue with an Effective Online Events Program

Knowledge of how to build and optimize an online events demand generation program is becoming increasingly valuable as more and more organizations realize these programs' impact on revenue. Join VMware in this webcast as they discuss this topic and explore the different types of online events they are using to supplement their face-to-face events, campaigns, and other traditional marketing programs.

TOPICS COVERED:
  • Developing an online events program that supports your sales cycle
  • Exploring different types of online events, including webcasts and virtual conferences
  • Increasing registrant volume
  • Improving the quality of registrants
  • Converting more registrants to attendees
  • Measuring the results that matter
PRESENTERS: Laurence Rime, Senior Online Events Marketing Manager, VMware, & Lauren Hastings, Online Events Marketing Manager, VMware

Register now in the player below to attend this event