How to Activate Twitter for Your Online Events
Twitter is more than a hot news item; it’s a perfect place for marketers to build a community of people interested in what their company does. Online events complement this medium by providing an opportunity for discussion pre-event, during, and post event. Join David Pitta and Kathryn Kilner with BrightTALK’s Online Events Academy as they discuss the techniques used to generate discussion throughout the event lifecycle.
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PRESENTERS: Kathryn Kilner, Online Events Academy Producer, BrightTALK with David Pitta, Evangelist, BrightTALK
TOPICS COVERED:
- Building and connecting with your community
- Using hashtags to get the conversation started pre-event
- Integrating tweets alongside your event
- Ramping up the conversation inside your event
- Generating more retweets
- Integrating Twitter into your post event messaging
RELATED ARTICLE: BrightTALK Event Expert Kathryn Kilner Shares 10 Twitter Tips
ABOUT THE PRESENTERS:
Kathryn Kilner is the producer of the BrightTALK Online Events Academy. She heads the social media strategy used to build BrightTALK communities in addition to using social media to generate buzz around the Online Events Academy. She can be found tweeting on marketing topics at @KKilner.
David Pitta has 15 years of technology sales and marketing experience including over a decade in the online events industry and is now BrightTALK's Demand Generation Marketing Manager and Evangelist. He has delivered over 30 thought leadership presentations about the strategic and tactical use of online events. These efforts have influenced clients such as World Wide Technology, Manpower, Intel, Adecco, SAP, Kelly Services, Iron Mountain, AT&T and Microsoft as well as over 6,000 marketers to improve their own use of online events to meet lead generation, awareness and community building objectives.
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