Every marketer responsible for lead generation and nurturing knows the power of online events. However, most still find it challenging to build a demand generation machine that turns out audience and fuels their sales department with quality leads. Join David Pitta with BrightTALK’s Online Events Academy as he lays out the steps needed to build your own event machine this quarter.
Register now to attend this event in the player below.
PRESENTER: David Pitta, BrightTALK Evangelist
- Building a scalable content strategy
- Scoring leads and assigning them to your team
- Designing your drip email campaigns
- Nurturing leads with on-demand assets
- Measuring the success of your events and leads
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ABOUT THE PRESENTER:
David Pitta has 15 years of technology sales and marketing experience including over a decade in the online events industry and is now BrightTALK's Demand Generation Marketing Manager and Evangelist. He has delivered over 30 thought leadership presentations about the strategic and tactical use of online events. These efforts have influenced clients such as World Wide Technology, Manpower, Intel, Adecco, SAP, Kelly Services, Iron Mountain, AT&T and Microsoft as well as over 6,000 marketers to improve their own use of online events to meet lead generation, awareness and community building objectives.