Maximizing ROI from Online Events : The Content Matrix Method

Online events can drive big audiences and big audiences can mean a lot of potential interest in your products and services. The next step is to identify the people most appropriate to contact, that is, those most ready to buy and welcome your proposition. Join James Harris, Vice President at BrightTALK, as he explains how to use content to address different stages of the buying cycle and maximize the return on investment (ROI) from online events programs in this upcoming webcast.

Register now to attend this event in the webcast player below.

PRESENTER: James Harris, Vice President, BrightTALK

TOPICS COVERED:

• Using online events to identify people interested in talking with you
• Measuring the success of your online events program
• Creating content that targets specific stages of the buying cycle    

A BrightTALK Channel

ABOUT THE PRESENTER:
James Harris was the Vice President of Sales in EMEA at BrightTALK. He has experience advising decision makers for many of the world’s largest companies, including Cisco, Nokia, Xerox and McKesson. Prior to BrightTALK, James worked at IQPC as UK Sales Director and held roles at IBM and British Telecom.