Best practices

BrightTALK Miniseries: Webinar and Video Content Marketing

admin — Wed, 28 Nov 2012 21:50:18 +0000

The key to great content marketing is telling a compelling story across rich media and other marketing channels. In this miniseries, BrightTALK leaders share how we tell our story and are empowering other marketers with the correct tools to create rich media, engage audiences through live and on-demand content, and gain actionable insight into the objectives and challenges facing professionals today. View this miniseries segment to learn how webinars and videos are driving measurable value to content marketing strategies at all stages of the buying cycle.

Live Video Roundtable: 4 Demand Generation Strategies Using Webinars

admin — Tue, 13 Nov 2012 22:29:00 +0000

Webinars can generate healthy demand when sound strategy aligns with flawless execution. Join us for a live video roundtable with four seasoned marketers to learn their demand generation webinar strategies. Our panel has been asked to share how they create, distribute and measure their programs in 7 slides and 7 minutes. The panel will assemble at the BrightTALK San Francisco office for an engaging live video roundtable. Join Marketers from Act-On Software, ReTargeter, Demandbase and BrightTALK to discuss their demand generation strategies using webinars.

BrightTALK Miniseries: Rich Media Content Marketing

admin — Fri, 26 Oct 2012 16:30:18 +0000

The key to great content marketing is telling a compelling story across rich media and other marketing channels. In this miniseries, BrightTALK leaders share how we tell our story and are empowering other marketers with the correct tools to create rich media, engage audiences through live and on-demand content, and gain actionable insight into the objectives and challenges facing professionals today. View this miniseries segment to learn how BrightTALK leaders are creating and developing rich media content strategies. Discover some best practices to engage and educate your B2B audience.

How to be a Webinar God

admin — Wed, 17 Oct 2012 18:27:17 +0000

Would you like to be a webinar supernatural worshipped by your marketing peers? Building a webinar campaign strategy that excels you to greatness requires discipline in developing an exceptional content strategy, leveraging your distribution sources, and mapping results to ROI. Join David Pitta, Director of Demand Generation at BrightTALK as he shares the secrets his team has learned in curating over 1,000 webinars that is driving their business forward.

Extending the Life of Your Physical Event Community

David Kreitter — Thu, 16 Aug 2012 13:37:00 +0000

Join John Sweeney and Andy Wiggans as they look into the benefits of capturing video content at physical events. They will analyse and judge the best ways to repurpose the footage to produce engaging expertise from relevant thought leaders. Learn the best practices to utilise this method through case studies from Demand Con and Eloqua events.

Webinar 101: Designing Your Strategies and Tactics

David Pitta — Thu, 26 Jul 2012 16:00:00 +0000

Today, B2B buyers are self-educating online throughout the buying process. As a result, marketers are challenged to create, distribute and measure more content than ever before to keep up with the appetites of prospects and customers. Join David Pitta, Director of Marketing at BrightTALK, to learn how marketers are leveraging webinars, videos and attached documents to power their awareness and demand generation efforts.

How to Build and Monetize an Online Event Community

David Kreitter — Thu, 28 Jun 2012 13:10:00 +0000

With the explosion of webinar and video usage across all industries for lead generation, awareness and training, organizations are now starting to realize the benefits of a community based marketing approach to online events. Join this webinar as Quoc Dang and David Kreitter of BrightTALK share the components of a success event community and the steps to build and monetize your own.

Physical Events and Digital Marketing: Bridging the Gap

David Kreitter — Thu, 14 Jun 2012 18:00:00 +0000

Creating digital content is easy and affordable if you capitalize on the resources available to you at physical events. Taking advantage of these opportunities to create dynamic content multiplies ROI for event sponsors and lets you integrate events with other key elements of your marketing strategy. Join ESET and BrightTALK as we discuss effective strategies for closing the gap between physical events and digital marketing.

Analyzing Webinar Performance: From Registrations to Revenue

David Kreitter — Tue, 22 May 2012 18:00:00 +0000

Now more than ever, B2B marketers are engaging prospects and fulfilling lead goals by running webinar programs. As with many areas of marketing, it is increasingly important to be able to measure, track and report on webinar programs so their value can be accurately quantified and communicated. Join David Kreitter, Demand Generation, BrightTALK, as he discusses the strategies and best practices his team is using to measure and analyze the performance of over 700 webinars being viewed by a community of 100,000 marketers.

Optimizing Email Promotion for Your Webinars

David Kreitter — Thu, 10 May 2012 09:00:00 +0000

Any marketer running a webinar program can tell you email is their biggest source of audience – and when numbers are big, small changes can make dramatic improvements. Savina Velkova, BrightTALK's email marketing expert, has spent the last year testing and analyzing the effectiveness of email marketing techniques as they apply specifically to webinars. Join her on May 10 as she reveals the insights, tips and best practices she has discovered while promoting hundreds of online events.