The Royal Road to Webinar Success

In every webinar lies an opportunity to impress your target audience by providing a seamless and intuitive attendee experience. If content is king, then audience is the royal family, and they should be treated as such. From escorting them to the event, to introducing them to sales -- the entire experience is key. Join Andrew Bellis and David Kreitter as they share the best practices BrightTALK is using to wow 2,500 webinar attendees every month.
 

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A Recipe for Webinar Lead Conversion

Webinar lead follow-up is an important part of a balanced marketing-to-sales hand-off. And since "the best place for dramatic improvements in business performance [is in] the hand-offs between functions," (Jon Miller, Co-Founder, Marketo) there's a decent chance you stand to benefit from optimizing your follow-up. Join BrightTALK's David Kreitter and Andrew Bellis as they discuss how BrightTALK's Demand Generation team is cooking up hot leads for a global sales team, and how both sides are driving conversion rates with a closed-loop lead processing methodology.

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