The Royal Road to Webinar Success

In every webinar lies an opportunity to impress your target audience by providing a seamless and intuitive attendee experience. If content is king, then audience is the royal family, and they should be treated as such. From escorting them to the event, to introducing them to sales -- the entire experience is key. Join Andrew Bellis and David Kreitter as they share the best practices BrightTALK is using to wow 2,500 webinar attendees every month.
 

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The 3 Values of Social Webinars

With all of the tools available for creating content, distributing it across the social Web and measuring results, marketing professionals are under greater pressure to deliver measurable value to their organizations. Join Kathryn Kilner, Marketing Manager at BrightTALK, to learn how she uses webinars to demonstrate the value of social media to her C-level management team, creates a social webinar experience and amplifies content through social media.
 

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DataLeaks 2012: The Demise of the Webinar Cargo Cult

Richard Feynman famously described "Cargo Cult Science" as "follow(ing) all the apparent precepts and forms of scientific investigation" while lacking the essential ingredients: namely rigor and insight.

In this data intensive webinar, BrightTALK will dive deep into it's vaults to give real insight into webinar performance from 2008-2011. The goal of this presentation is to provide actionable insight into the state of play in the webinar industry and to finally dispel much of the mythos around webinar data.

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A Recipe for Webinar Lead Conversion

Webinar lead follow-up is an important part of a balanced marketing-to-sales hand-off. And since "the best place for dramatic improvements in business performance [is in] the hand-offs between functions," (Jon Miller, Co-Founder, Marketo) there's a decent chance you stand to benefit from optimizing your follow-up. Join BrightTALK's David Kreitter and Andrew Bellis as they discuss how BrightTALK's Demand Generation team is cooking up hot leads for a global sales team, and how both sides are driving conversion rates with a closed-loop lead processing methodology.

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Less is More (for Online Events)

Webcasts are a major demand generation tactic and it's important to prevent them from getting caught in the time crunch resulting from busy execs and ever-increasing demands on productivity. Attend this webcast to find out why smart marketers are keeping content concise and how they are increasing impact and engagement.

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