Creating Social Business Awareness and Demand with Webcasts

Jive Software is on a mission to transform the way we work by creating tools for engaging employees, customers, and the social web. Communicating this new way requires complete alignment of content, distribution, and insight strategies. Find out how Jive executes an ongoing webcast series and events strategy that is shaping thought leadership and generating demand for their enterprise-scale products and services in a whole new way.

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A Blueprint for Online Event Demand Generation

As buyers continue to be empowered by the plethora of information available, B2B marketing expenditure is shifting rapidly towards putting the right content in front of the right person and capturing their response. Join David Pitta, BrightTALK’s Demand Generation Manager, to learn the key steps in drafting your demand generation blueprint to optimize expenditure, build brand awareness, develop thought leadership, nurture leads, and deliver results with online events.

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Attract Prospects On Demand with Webcasts

Are your online events working, even when you're not? Research is showing on-demand represents 60% of online event viewings. How can you optimize your webcast structure to enhance the experience? Join Naylor Gray, Director of Global Marketing at Frost & Sullivan, and David Pitta, Demand Generation Marketing at BrightTALK, to learn tips and techniques from seasoned professionals on both sides of the vendor fence.

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