What Metrics Matter for Online Events
For marketers running online events, the question is not just how good is the technology at supporting your events, but how is the program as a whole performing. How do you figure out what’s working well and what needs to be improved? Join BrightTALK’s Brian Stark, VP of Corporate Development and David Pitta, Demand Generation Marketing Manager, for a discussion on identifying the most important metrics and benchmarking your program against relevant peers to you refine your motion and generate even more value from your online events program. Learn from a case study of the Online Events Academy and find out how this seasoned program compares to industry peers.
Register now to attend this event in the player below.
PRESENTERS: Brian Stark, VP Corporate Development, BrightTALK with David Pitta, BrightTALK Evangelist
TOPICS COVERED:
- Assessing the quality of your events program and figuring out how you should be doing
- Evaluating audience growth in comparison to industry peer groups
- Determining which events and content perform best at reaching targeted audiences
- Understanding audience engagement and how live and on-demand content is performing
- Analyzing viewing trends by event tags and time of day to expose tactical improvements to your webcasting program
DOWNLOADS:
Presentation PDF
ABOUT THE PRESENTERS:
Brian Stark has more than ten years of experience in a variety of corporate strategy and engineering roles within the technology industry. He spent 4 years with the Robert Bosch Group and its subsidiary, SiTime, working first as a development engineer and later as an engineering program manager. Following this, Brian transitioned to consulting, where he worked on projects for clients at Microsoft and the Defense Advanced Research Projects Administration (DARPA). His most publicized strategy project involved helping Microsoft engage Google in a dispute over paid search in front of the US Department of Justice. Brian currently holds the position of VP of Corporate Development at BrightTALK, where he is working on analyzing the online events industry and leading corporate strategy. He holds a Ph.D. in Electrical Engineering and Computer Science from the University of Michigan and a B.S. in Electrical and Computer Engineering from Cornell University.
David Pitta has 15 years of technology sales and marketing experience including over a decade in the online events industry and is now BrightTALK's Demand Generation Marketing Manager and Evangelist. He has delivered over 30 thought leadership presentations about the strategic and tactical use of online events. These efforts have influenced clients such as World Wide Technology, Manpower, Intel, Adecco, SAP, Kelly Services, Iron Mountain, AT&T and Microsoft as well as over 6,000 marketers to improve their own use of online events to meet lead generation, awareness and community building objectives.
Share Webinar