Where Social Media Meets Client Acquisition

Easy-to-use, low-cost social media programs are helping smaller fund managers and advisors stand out in a crowded market. Advisolocity’s John Drachman and Zach Hedges open their casebook to show how the increasing number of investment professionals are putting the Internet to work by establishing thought leadership themes, expanding their presence and measuring the results.

Register now to attend this event in the player below.

PRESENTERS: John C. Drachman, CMO, Advisolocity with Zach Hedges, CTO, Advisolocity

TOPICS COVERED:

• How fund managers and financial advisors are using social media to stand out from the crowd
• How to establish thought leadership themes and expand your online presence
• How to measure and track your ROI in social media


A BrightTALK Channel
ABOUT THE PRESENTERS:
As an award-winning writer, John has developed marketing communications initiatives for dozens of money managers for more than 20 years. As a Series 7 Registered Representative, he brings a broad understanding of the strategic and creative challenges advisors face. Applying sound journalistic principles to the story telling process, John has the creativity and discipline to turn complex ideas into compelling and actionable messages.

Zach is taking content management and cost efficiency to new levels for financial services firms. His energy and focus are providing advisors nationwide with the tools and ideas to expand their messaging strategies in fresh, profitable ways – as they measure the results with online tools.