Saturday
13Mar2010

Case Study: Square Mile Systems (Technology)

Find out how Square Mile Systems uses online events to share their knowledge and expertise and engage an audience of people interested in service desk and change management.

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Thursday
17Dec2009

Case Study: From Whitepaper to Webcast - Extend Your Content

Digital marketers executing a content marketing strategy are challenged with creating cost-effective content. Learn how you can lower your content costs by extending a single asset across your targeted mediums. Join us for a detailed case study on how the BrightTALK Online Events Academy extended an annual whitepaper into a webcast, video, download, social discussion, and blog post. We will review the planning, implementation, and metrics from this campaign.

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Monday
09Nov2009

Case Study: Cisco (Technology)

Hear from Bob Vizza, VMware Alliance Manager at Cisco, on how he uses online events to gain visibility within the large Cisco organization including sales teams and channel partners as well as current and future customers.

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Monday
09Nov2009

Case Study: 42 Rules (Media)

Learn how Laura Lowell uses online events to support her publishing business, which distill the insight of experts on a given topic into 42 Rules. The webcasts, like the books, introduce viewers to a topic and give them nuggets of information they need to be successful. Hear tips on how to incorporate your events into your marketing mix. LIVE ON DECEMBER 10 AT 10:00AM PDT/1:00PM EDT.

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Monday
05Oct2009

Interview with Securities Docket 

Learn how Securities Docket has used online events to build community for their online media business through their Securities Litigation and Enforcement Channel. Bring your questions to the live event on Wednesday, October 14 at 9:00AM PDT/12:00PM EDT immediately following Webcasting 101 for Media and Publishing.

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