CA: Engaging with Prospects and Customers throughout the Buying Cycle

Learn how CA, one of the world's largest IT management software providers, has successfully mapped digital marketing tactics to its target audience's buying cycle. During this live webcast, which will also be available on-demand, Gregor Petri, one of CA's Senior Directors of Product Marketing (responsible for Service and Enterprise IT Management Marketing in Europe) will discuss how the company has changed its approach to awareness, demand generation, pipeline nurturing and customer engagement to dramatically improve results.

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[Kathryn Kilner]

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