Intel: Integrating Webcasting into Your Product Launch Strategy

Webcasting provides an innovative and savvy tool for engaging your audience in your product launch. Join us for an open discussion with Michelle Megarry, the manager and strategist for Intel’s Xeon 5500 server launch campaign. The launch—Intel’s largest global enterprise launch this year—featured a number of embedded BrightTALK™ Channels. This interview will cover developing the strategy, creating the content, executing the program and measuring the results. In addition, we will discuss joint messaging with strategic partners like IBM, VMWare and Microsoft. James Miller, VP Technology Industry at BrightTALK, will provide additional insight in this one-hour webcast.

Register now to attend this event in the player below.

PRESENTERS: Michelle Megarry, Global Marketing and Brand Manager for Servers, Intel with James Miller, VP of Technology Industry Sales, BrightTALK

A BrightTALK Channel

ABOUT THE PRESENTER:
Michelle Megarry is the Global Marketing and Brand Manager for Servers at Intel. She has 10 years of media expertise having worked at Grey Worldwide, Babcock & Jenkins, and PowerQuest with 6 years focused on international media. She previously served at Intel as the Xeon Outbound Marketing Manager, managing the global launch strategy, and has worked on both awareness and demand generation advertising programs.

James Miller is the Vice President of Technology Industry Sales at BrightTALK. He spent over 13 years working in technology publishing with extensive experience in global campaigns, international media and integrated communications which extend to print, online, email, custom content, PR, rich media, research and events. He now applies these skills to the rich media webcasting and online events world, identifying new ways for companies to use online events to support their business needs.