Case Studies

Case Study: Square Mile Systems (Technology)

admin — Sat, 13 Mar 2010 22:22:10 +0000

Find out how Square Mile Systems uses online events to share their knowledge and expertise and engage an audience of people interested in service desk and change management.

Case Study: From Whitepaper to Webcast - Extend Your Content

admin — Thu, 17 Dec 2009 21:44:09 +0000

Digital marketers executing a content marketing strategy are challenged with creating cost-effective content. Learn how you can lower your content costs by extending a single asset across your targeted mediums. Join us for a detailed case study on how the BrightTALK Online Events Academy extended an annual whitepaper into a webcast, video, download, social discussion, and blog post. We will review the planning, implementation, and metrics from this campaign.

Case Study: Cisco (Technology)

admin — Mon, 09 Nov 2009 22:42:53 +0000

Hear from Bob Vizza, VMware Alliance Manager at Cisco, on how he uses online events to gain visibility within the large Cisco organization including sales teams and channel partners as well as current and future customers.

Case Study: 42 Rules (Media)

admin — Mon, 09 Nov 2009 22:14:26 +0000

Learn how Laura Lowell uses online events to support her publishing business, which distill the insight of experts on a given topic into 42 Rules. The webcasts, like the books, introduce viewers to a topic and give them nuggets of information they need to be successful. Hear tips on how to incorporate your events into your marketing mix. LIVE ON DECEMBER 10 AT 10:00AM PDT/1:00PM EDT.

Interview with Securities Docket

admin — Tue, 06 Oct 2009 06:31:06 +0000

Learn how Securities Docket has used online events to build community for their online media business through their Securities Litigation and Enforcement Channel. Bring your questions to the live event on Wednesday, October 14 at 9:00AM PDT/12:00PM EDT immediately following Webcasting 101 for Media and Publishing.

Intel: Integrating Webcasting into Your Product Launch Strategy

Kathryn Kilner — Mon, 20 Jul 2009 15:45:21 +0000

Webcasting provides an innovative and savvy tool for engaging your audience in your product launch. Join us for an open discussion with Michelle Megarry, the manager and strategist for Intel’s Xeon 5500 server launch campaign. The launch—Intel’s largest global enterprise launch this year—featured a number of embedded webcast channels. This interview will cover developing the strategy, creating the content, executing the program and measuring the results.

CA: Engaging with Prospects and Customers throughout the Buying Cycle

admin — Wed, 03 Jun 2009 16:12:14 +0000

Learn how CA, one of the world's largest IT management software providers, has successfully mapped digital marketing tactics to its target audience's buying cycle. During this live webcast, which will also be available on-demand, Gregor Petri, one of CA's Senior Directors of Product Marketing (responsible for Service and Enterprise IT Management Marketing in Europe) will discuss how the company has changed its approach to awareness, demand generation, pipeline nurturing and customer engagement to dramatically improve results. Don't miss this opportunity to get useful insights for your own marketing campaigns.