Community Marketing: Focusing Your Webinar Strategy to Achieve Dramatic Results - A Frost & Sullivan White Paper

The mediums with which businesses can distribute their messages to their target audiences are evolving. As content and community marketing initiatives continue to grow, many B2B companies are finding a great deal of traction with interactive webinars delivered directly to a target audience. In this Frost & Sullivan white paper, learn how developing a targeted webinar strategy can allow you to create an engaged social community that nurtures interested audience members into...

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BrightTALK™ Benchmark Report 2013

BrightTALK has analyzed the engagement data behind the thousands of new content pieces hosted on its platform in 2012, gaining insight into the trends in rich media content marketing. Armed with this data, BrightTALK illustrates how their platform enables marketers to effectively utilize their content to generate demand. In this report based on the data from our annual DataLeaks presentation, learn how BrightTALK is making advances in content, distribution and insight to drive demand and establish key trends in the webcasting industry.

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Less Is More (for Online Events)

Webcasts are a major marketing tool and it is crucial to overcome any obstacles that stand between them and your target audience. One of the most prominent challenges marketers face in this effort is simply fitting into their potential audience’s schedule. In their webcast, "Less Is More (for Online Events)," Bill Archer, VP of Marketing at Frost & Sullivan, and Dave Pitta, Senior Marketing Manager at BrightTALK, addressed this challenge and explained why and how smart marketers are keeping content con...

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Webcasting Tips and Techniques from Frost & Sullivan

Naylor Gray, Global Marketing Director at Frost & Sullivan, recently presented a webcast delineating the numerous benefits Frost & Sullivan has enjoyed as a result of using a “broadcast model” for their webcasts. But what exactly is a broadcast model?

To summarize Gray, a broadcast model for webcasts refers to the unified control of serial content creation, presentation, and distribution by the broadcaster. In this model...

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Attract Prospects On Demand with Webcasts

Marketers are increasingly recognizing webcasts as an effective tool for engaging audiences, communicating expertise, and generating quality leads. But why do so many marketers focus only on the audience that attends their webcasts live? They seem to be stuck in the mentality of physical presentations, forgetting about the value on-demand recordings can provide. Or, perhaps they suffer from using a technology provider that limits them to sharing only the live experience with their audience. What would the value be if they recorded their presentations and offered them on demand?

BrightTALK™ sought to answer that question by analyzing all 2010 data for IT webcasts featured in BrightTALK™ Summits...

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