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Utilizing SEO to Optimize Landing & Event Pages

Unlike other short term online marketing tactics such as paid search and email marketing, search engine optimization is not a cookie cutter process and has long term effects for each website and landing page created. SEO takes multiple skill sets and a creative marketing mind to manage content, coding, usability and ultimately analytics. When planning your online events program, landing pages are an important tool for attracting people to your content and establishing yourself as a well-known thought leader. This white paper will discuss the importance of optimizing your landing and event pages to maximize conversions through a solid SEO strategy focused on keywords, content, coding and link building...

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