How SonicWALL Fuels Demand with Online Events

The SonicWALL team was tasked with building upon their existing demand generation campaigns that directly engaged their target audience with their content. Already hosting an aggressive schedule of 50+ online events per year, Louise Crawford, SonicWALL’s Director of Global Programs, was not satisfied with the long-term impact of their programs. Although their events averaged more than 200 live attendees, their on-demand assets were only netting a handful of viewers.

Learn how SonicWALL built a community of 2500+ in 90 days and are now enjoying more on-demand viewings per month than live - a significant increase to their always-on demand generation machine.

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