Bob Vizza, Cisco Alliance Manager for VMware, started the Virtualization Insights Channel in October of 2008. He identified BrightTALK as a way to communicate the evolving virtualization environment to the sales and channel teams at Cisco and VMware. He views webcasting through his BrightTALK™ Enterprise Channel as an improved method of communicating the complex details of his products and services. Mr. Vizza also saw the benefit of on-demand webcasts as a way to build a knowledge library constantly available to his audience.
Download this case study to continue reading.