C O N F I D E N T I A L SECTION 18 OF 24
SUBJECT: MONDAYS ARE UNDERUTILIZED FOR WEBCASTING
Classified By: BSTARK
Data analysis by: BSTARK
Date completed: January 3, 2011
¶1. (A) SUMMARY: After reviewing analysis of time of day data, PHEALD requested analysis on the best day of week to host an online event. First, it was important to understand live vs. on demand viewing by day of week. Next, it was important to understand if these viewing patterns were community specific. It was determined that online event hosts are underutilizing Monday for webcasting. This was most prevalent when viewing the lack of live event activity on Mondays. Based on the trends gathered from the analysis, Monday offers a strong opportunity to capture on demand viewing and suggests that live audience viewing could be increased with additional activity.
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