C O N F I D E N T I A L SECTION 17 OF 24
SUBJECT: BEST TIME OF DAY FOR WEBCASTING IS COMMUNITY DEPENDENT
CLASSIFIED BY: BSTARK
DATA ANALYSIS BY: BSTARK
DATE COMPLETED: January 3, 2011
¶1. (A) SUMMARY: A common misconception from online event hosts is determining the best time of day to host their event. Initial analysis suggested between 8-10am local time to be optimum. However, after analysis the data suggests that time of day is very much dependent based on community. As an example, financial services communities spike during the mid morning and slightly after lunch, but offer little opportunity during the lunch hour regardless of the time zone. However, technology communities have more traditional viewing patterns with the best opportunity from 10am – 3pm in the viewer’s local times. END
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