Attract Prospects On Demand with Webcasts

Marketers are increasingly recognizing webcasts as an effective tool for engaging audiences, communicating expertise, and generating quality leads. But why do so many marketers focus only on the audience that attends their webcasts live? They seem to be stuck in the mentality of physical presentations, forgetting about the value on-demand recordings can provide. Or, perhaps they suffer from using a technology provider that limits them to sharing only the live experience with their audience. What would the value be if they recorded their presentations and offered them on demand?

BrightTALK™ sought to answer that question by analyzing all 2010 data for IT webcasts featured in BrightTALK™ Summits...

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