Webcasting Tips and Techniques from Frost & Sullivan

Naylor Gray, Global Marketing Director at Frost & Sullivan, recently presented a webcast delineating the numerous benefits Frost & Sullivan has enjoyed as a result of using a “broadcast model” for their webcasts. But what exactly is a broadcast model?

To summarize Gray, a broadcast model for webcasts refers to the unified control of serial content creation, presentation, and distribution by the broadcaster. In this model...

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