Less Is More (for Online Events)

Webcasts are a major marketing tool and it is crucial to overcome any obstacles that stand between them and your target audience. One of the most prominent challenges marketers face in this effort is simply fitting into their potential audience’s schedule. In their webcast, "Less Is More (for Online Events)," Bill Archer, VP of Marketing at Frost & Sullivan, and Dave Pitta, Senior Marketing Manager at BrightTALK, addressed this challenge and explained why and how smart marketers are keeping content con...

Download this paper to continue reading