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Community Marketing: Focusing Your Webinar Strategy to Achieve Dramatic Results - A Frost & Sullivan White Paper

admin — Wed, 08 May 2013 21:23:21 +0000

The mediums with which businesses can distribute their messages to their target audiences are evolving. As content and community marketing initiatives continue to grow, many B2B companies are finding a great deal of traction with interactive webinars delivered directly to a target audience. In this Frost & Sullivan white paper, learn how developing a targeted webinar strategy can allow you to create an engaged social community that nurtures interested audience members into...

BrightTALK™ Benchmark Report 2013

admin — Thu, 25 Apr 2013 17:45:41 +0000

BrightTALK has analyzed the engagement data behind the thousands of new content pieces hosted on its platform in 2012, gaining insight into the trends in rich media content marketing. Armed with this data, BrightTALK illustrates how their platform enables marketers to effectively utilize their content to generate demand. In this report based on the data from our annual DataLeaks presentation, learn how BrightTALK is making advances in content, distribution and insight to drive demand and establish key trends in the webcasting industry.

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Less Is More (for Online Events)

David Kreitter — Thu, 07 Jul 2011 04:38:00 +0000

Webcasts are a major marketing tool and it is crucial to overcome any obstacles that stand between them and your target audience. One of the most prominent challenges marketers face in this effort is simply fitting into their potential audience’s schedule. In their webcast, "Less Is More (for Online Events)," Bill Archer, VP of Marketing at Frost & Sullivan, and Dave Pitta, Senior Marketing Manager at BrightTALK, addressed this challenge and explained why and how smart marketers are keeping content con...

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Webcasting Tips and Techniques from Frost & Sullivan

admin — Mon, 25 Apr 2011 23:20:51 +0000

Naylor Gray, Global Marketing Director at Frost & Sullivan, recently presented a webcast delineating the numerous benefits Frost & Sullivan has enjoyed as a result of using a “broadcast model” for their webcasts. But what exactly is a broadcast model?

To summarize Gray, a broadcast model for webcasts refers to the unified control of serial content creation, presentation, and distribution by the broadcaster. In this model...

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Attract Prospects On Demand with Webcasts

admin — Tue, 15 Mar 2011 18:20:33 +0000

Marketers are increasingly recognizing webcasts as an effective tool for engaging audiences, communicating expertise, and generating quality leads. But why do so many marketers focus only on the audience that attends their webcasts live? They seem to be stuck in the mentality of physical presentations, forgetting about the value on-demand recordings can provide. Or, perhaps they suffer from using a technology provider that limits them to sharing only the live experience with their audience. What would the value be if they recorded their presentations and offered them on demand?

BrightTALK™ sought to answer that question by analyzing all 2010 data for IT webcasts featured in BrightTALK™ Summits...

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DataLeaks 2010: [LEAK ] Mondays are underutilized for webcasting

admin — Tue, 11 Jan 2011 01:33:50 +0000

C O N F I D E N T I A L SECTION 18 OF 24

SUBJECT: MONDAYS ARE UNDERUTILIZED FOR WEBCASTING

Classified By: BSTARK

Data analysis by: BSTARK

Date completed: January 3, 2011

¶1. (A) SUMMARY: After reviewing analysis of time of day data, PHEALD requested analysis on the best day of week to host an online event. First, it was important to understand live vs. on demand viewing by day of week. Next, it was important to understand if these viewing patterns were community specific. It was determined that...

DataLeaks 2010: [LEAK ] Best time of day for webcasting is community dependent

admin — Fri, 07 Jan 2011 19:38:48 +0000

C O N F I D E N T I A L SECTION 17 OF 24

SUBJECT: BEST TIME OF DAY FOR WEBCASTING IS COMMUNITY DEPENDENT

CLASSIFIED BY: BSTARK

DATA ANALYSIS BY: BSTARK

DATE COMPLETED: January 3, 2011

¶1. (A) SUMMARY: A common misconception from online event hosts is determining the best time of day to host their event. Initial analysis suggested between 8-10am local time to be optimum. However, after analysis the data suggests that time of day is very much dependent based on community. As an example...

DataLeaks 2010: [LEAK ] Increased on demand audience with instant on demand

admin — Thu, 06 Jan 2011 04:36:23 +0000

C O N F I D E N T I A L SECTION 15 OF 24

SUBJECT: INCREASED ON DEMAND AUDIENCE WITH INSTANT ON DEMAND

CLASSIFIED BY: BSTARK
DATA ANALYSIS BY: BSTARK

DATE COMPLETED: January 3, 2011

¶1. (A) SUMMARY: After analyzing data of live vs. on demand viewings for the 2010 calendar year (60% view on demand and 40% view live), PHEALD requested to know the trajectory of the on demand audience over time, specifically within the first week post event. Using data from...

Using Email Before, During and After Your Online Events

admin — Thu, 13 May 2010 21:56:36 +0000

Email marketing has proven to play a critical role in putting together an online events program. Whether you’re interested in building awareness, developing community or generating leads with your webcasts or webinars, email marketing helps you drive audience to your online events, remind them to come and follow up with them afterwards.

Here are the 5 emails you or your online events provider should be sending...

How to Build a Demand Generation Machine with Online Events

admin — Mon, 03 May 2010 20:04:01 +0000

Demand generation marketers are constantly under pressure to deliver highly-qualified leads that generate revenue. We juggle lead management, marketing automation, content marketing, marketing-sales alignment and more. Whether you are looking to augment your existing demand generation program or creating a new one, online events can enhance your demand generation strategy and help you identify, qualify and prioritize your prospects while also broadcasting your messaging and building awareness.

In the past year, we built a successful demand generation program from scratch by running online events and processing the data generated from those events through lead scoring, marketing automation and marketing analytics to deliver qualified leads to our sales team that led to revenue. Here is what we’ve learned...