DataLeaks 2010: [LEAK ] Mondays are underutilized for webcasting

C O N F I D E N T I A L SECTION 18 OF 24

SUBJECT: MONDAYS ARE UNDERUTILIZED FOR WEBCASTING

Classified By: BSTARK 

Data analysis by: BSTARK

Date completed: January 3, 2011

¶1. (A) SUMMARY: After reviewing analysis of time of day data, PHEALD requested analysis on the best day of week to host an online event. First, it was important to understand live vs. on demand viewing by day of week. Next, it was important to understand if these viewing patterns were community specific. It was determined that...

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DataLeaks 2010: [LEAK ] Best time of day for webcasting is community dependent

C O N F I D E N T I A L SECTION 17 OF 24

SUBJECT: BEST TIME OF DAY FOR WEBCASTING IS COMMUNITY DEPENDENT

CLASSIFIED BY: BSTARK 

DATA ANALYSIS BY: BSTARK

DATE COMPLETED: January 3, 2011

¶1. (A) SUMMARY: A common misconception from online event hosts is determining the best time of day to host their event. Initial analysis suggested between 8-10am local time to be optimum. However, after analysis the data suggests that time of day is very much dependent based on community. As an example...

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DataLeaks 2010: [LEAK ] Increased on demand audience with instant on demand

C O N F I D E N T I A L SECTION 15 OF 24

SUBJECT: INCREASED ON DEMAND AUDIENCE WITH INSTANT ON DEMAND 

CLASSIFIED BY: BSTARK 
DATA ANALYSIS BY: BSTARK

DATE COMPLETED: January 3, 2011

¶1. (A) SUMMARY: After analyzing data of live vs. on demand viewings for the 2010 calendar year (60% view on demand and 40% view live), PHEALD requested to know the trajectory of the on demand audience over time, specifically within the first week post event. Using data from...

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Using Email Before, During and After Your Online Events

Email marketing has proven to play a critical role in putting together an online events program. Whether you’re interested in building awareness, developing community or generating leads with your webcasts or webinars, email marketing helps you drive audience to your online events, remind them to come and follow up with them afterwards.

Here are the 5 emails you or your online events provider should be sending...

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How to Build a Demand Generation Machine with Online Events

Demand generation marketers are constantly under pressure to deliver highly-qualified leads that generate revenue. We juggle lead management, marketing automation, content marketing, marketing-sales alignment and more. Whether you are looking to augment your existing demand generation program or creating a new one, online events can enhance your demand generation strategy and help you identify, qualify and prioritize your prospects while also broadcasting your messaging and building awareness.

In the past year, we built a successful demand generation program from scratch by running online events and processing the data generated from those events through lead scoring, marketing automation and marketing analytics to deliver qualified leads to our sales team that led to revenue. Here is what we’ve learned...

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