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Wednesday
Mar242010

How Cisco is Educating Channel Partners

Bob Vizza, Cisco Alliance Manager for VMware, started the Virtualization Insights Channel in October of 2008. He identified BrightTALK as a way to communicate the evolving virtualization environment to the sales and channel teams at Cisco and VMware. He views webcasting through his BrightTALK™ Enterprise Channel as an improved method of communicating the complex details of his products and services. Mr. Vizza also saw the benefit of on-demand webcasts as a way to build a knowledge library constantly available to his audience.

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Thursday
Mar182010

How SonicWALL Fuels Demand with Online Events

The SonicWALL team was tasked with building upon their existing demand generation campaigns that directly engaged their target audience with their content. Already hosting an aggressive schedule of 50+ online events per year, Louise Crawford, SonicWALL’s Director of Global Programs, was not satisfied with the long-term impact of their programs. Although their events averaged more than 200 live attendees, their on-demand assets were only netting a handful of viewers.

 

Learn how SonicWALL built a community of 2500+ in 90 days and are now enjoying more on-demand viewings per month than live - a significant increase to their always-on demand generation machine.

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Tuesday
Mar092010

How 42 Rules Engages Audience with Real-Life Experts

42 Rules’ marketing objective is to develop an online community that can engage with the real-life experts and authors of the best selling 42 Rules book series. Laura Lowell, founder and Executive Editor at 42 Rules, helps authors create quick, easy and fun books that help business professionals learn how to market and manage their companies. She also wanted to build each author’s online presence and extend their reach by building upon existing content to create additional assets that can be use in future marketing campaigns.

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Tuesday
Feb162010

Utilizing SEO to Optimize Landing & Event Pages

Unlike other short term online marketing tactics such as paid search and email marketing, search engine optimization is not a cookie cutter process and has long term effects for each website and landing page created. SEO takes multiple skill sets and a creative marketing mind to manage content, coding, usability and ultimately analytics. When planning your online events program, landing pages are an important tool for attracting people to your content and establishing yourself as a well-known thought leader. This white paper will discuss the importance of optimizing your landing and event pages to maximize conversions through a solid SEO strategy focused on keywords, content, coding and link building.

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Tuesday
Feb162010

The Perfect Two Minute Online Event Opening

Your event opening is an immediate opportunity for your audience to assess the value of investing time in your presentation. It’s important that you start strong and win their attention with confidence. If you are the moderator, the opener is the perfect time to cover the important details about the form of your event program and also properly introduce your speaker(s). All of this can be done in a way that is informational, prepared, and QUICK! Follow our two-minute drill to develop an opening that covers all the important aspects of an online event with efficiency and clarity.

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