Zerto Shares How BrightTALK™ Enhances Its Marketing and Growth Strategy: A Frost & Sullivan Case Study
As a growing company, disaster recovery software startup Zerto is highly focused on lead generation and brand awareness. Webinars have always been key to Zerto’s marketing strategy, but the team needed to drive more audience to their events and leverage their existing content library. Fueled by the expertise of BrightTALK's marketing and community development team, Zerto quickly saw success with BrightTALK. Participating in BrightTALK™ Summits helped Zerto reach new professionals within their target audience and generate leads with conversion rates 40% higher than webinar leads using past methods.