ESET has developed interactive content, including educational videos and webinars, for several years, but did not have a streamlined way to organize and share interactive content. View this Frost and Sullivan case study to learn how BrightTALK provided ESET with a single, centralized solution to help them build effective communication and education initiatives and promote IT security awareness to partners and end users.
Jive Software is on a mission to transform the way we work by creating tools for engaging employees, customers, and the social web. Communicating this new way requires complete alignment of content, distribution, and insight strategies. Find out how Jive executes an ongoing webcast series and events strategy that is shaping thought leadership and generating demand for their enterprise-scale products and services in a whole new way.
Hear from Bob Vizza, VMware Alliance Manager at Cisco, on how he uses online events to gain visibility within the large Cisco organization including sales teams and channel partners as well as current and future customers.
Webcasting provides an innovative and savvy tool for engaging your audience in your product launch. Join us for an open discussion with Michelle Megarry, the manager and strategist for Intel’s Xeon 5500 server launch campaign. The launch—Intel’s largest global enterprise launch this year—featured a number of embedded BrightTALK™ channels. This interview will cover developing the strategy, creating the content, executing the program and measuring the results.
Learn how CA, one of the world's largest IT management software providers, has successfully mapped digital marketing tactics to its target audience's buying cycle. During this live webcast, which will also be available on-demand, Gregor Petri, one of CA's Senior Directors of Product Marketing (responsible for Service and Enterprise IT Management Marketing in Europe) will discuss how the company has changed its approach to awareness, demand generation, pipeline nurturing and customer engagement to dramatically improve results. Don't miss this opportunity to get useful insights for your own marketing campaigns.