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Zerto Shares How BrightTALK™ Enhances Its Marketing and Growth Strategy: A Frost & Sullivan Case Study

Zerto case study As a growing company, disaster recovery software startup Zerto is highly focused on lead generation and brand awareness. Webinars have always been key to Zerto’s marketing strategy, but the team needed to drive more audience to their events and leverage their existing content library. Fueled by the expertise of BrightTALK's marketing and community development team, Zerto quickly saw success with BrightTALK. Participating in BrightTALK™ Summits helped Zerto reach new professionals within their target audience and generate leads with conversion rates 40% higher than webinar leads using past methods.

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Neverfail Reveals its Secret for Improving Webinar Marketing Program Efficiency: A Frost & Sullivan Case Study

Box case study After facing challenges building a scalable and lead-generating webinar program, Neverfail turned to BrightTALK™ in an effort to align all of their webinar marketing initiatives. According to Neverfail's VP of Marketing, David Friedlander, "BrightTALK connected all the moving parts the marketing team used to struggle with." The ability of BrightTALK to help create custom promotional emails, to embed the Neverfail channel into the company website, and to integrate BrightTALK analytics into its Salesforce CRM system have proven key to Neverfail’s successful webinar marketing program.

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Demandbase Discusses Partnering with BrightTALK™ to Amplify Demand Generation Programs: A Frost & Sullivan Case Study

Box case study To gain a competitive edge and make its market leap, Demandbase knew it had to adjust its approach to demand generation. The tactical element of its strategy—webinars—had to be world class in performance and produce business value. For Demandbase, the decision to invest in BrightTALK has permitted the company to cost-effectively reach a wider audience and ensure that it has a partner in business, not just a services vendor.

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How Cisco Systems is Using BrightTALK™ to Build an Efficient and Measurable Global Outreach Program: A Frost & Sullivan Case Study

Cisco case study The Global and Strategic Partner Organization at Cisco Systems turned to BrightTALK when they needed a simple, scalable way to engage with customers, partners and employees. View this Frost and Sullivan case study to discover how BrightTALK enabled Cisco Systems' VMware Partnership team to cost-effectively achieve this goal.

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Law Firm Herbert Smith Freehills Uses BrightTALK™ to Provide High-Value Client Training

HSF case study With the growing demand for interactive, one-on-one client support in the legal industry, renowned international law firm Herbert Smith Freehills needed a cost-effective solution to deliver quality training and education to their clients. After deciding to explore webinars and turning to BrightTALK, Herbert Smith Freehills was able to replicate in-person education while saving time and expense traveling to various training locations.

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