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Thursday
Aug112016

Sarasin & Partners Case Study

For the marketing team at Sarasin & Partners, an asset management firm, getting their content seen by relevant audiences presented a significant challenge. According to their Digital Marketing Executive, James Johnson, the team was dedicating considerable bandwidth and resource to creating marketing content, but needed a more efficient distribution method to attract the attention of asset management professionals.

To address this challenge, Sarasin & Partners selected BrightTALK, an “easy and comprehensive” solution for lead generation and content distribution.

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Wednesday
Aug102016

(ISC)2 Case Study

(ISC)2 was introduced to BrightTALK in 2009 and continues to use the platform for growth. By leveraging BrightTALK, (ISC)2 scaled their pillar programs into a global engine. Since infosecurity concerns vary across regions, (ISC)2 runs multiple channels on BrightTALK to tailor their content to the right audience. These di erent series not only provide their members great content but also increase their global exposure to new IT professionals, which is highly valued by their partners and sponsors.

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Monday
Jul182016

Case Study: Uberflip

As a small team with a global footprint, Uberflip continuously needs to see a high ROI around each marketing campaign they run. While webinars are amongst their top performing tactics, they felt there was still room for more webinar-generated sales opportunities. Uberflip was looking to leverage their already successful webinar program to scale their lead generation without sacrificing lead quality. 

Uberflip turned to BrightTALK, a top global content marketing platform with a large, highly qualified marketing audience with more than 500,000 market- ers around the globe.

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Tuesday
Jun072016

Case Study: BMO Global Asset Management

Demonstrating ROI and proving how marketing efforts contribute to the bottom line are among the challenges at BMO. Find out how with a combination of BrightTALK’s demand generation and video services BMO was able to get impressive results and establish themselves as thought leaders.

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Thursday
Mar312016

BrightPoint Security Grows and Improves Their Database with BrightTALK

BrightPoint Security needed to generate clear awareness and education around their threat intelligence solution to the widest group possible while conserving time and resources.

Senior Vice President of Marketing Jill Kyte understood that the threat intelligence platform space is a new and yet noisy market. Kyte needed the ability to create cost-effective, net new, highly qualified leads to feed her sales team and get beyond the hype from the competition.

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