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Thursday
Mar242016

Christine Crandell Partners with BrightTALK Studios to Create Innovative Video Series

Christine Crandell, a recognized thought leader in B2B marketing, wanted a fresh way to showcase her evangelism, public speaking, and thought leadership on B2B market trends, as well as a way to continue building her professional brand. Her goal was to partner with a creative team that would be receptive to her ideas.

Crandell partnered with the BrightTALK Studios team to produce “Market Movers,” a video series in which she interviews high-profile innovators.

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Tuesday
Mar152016

Modulus Attracts and Engages Their Target Audience with High-Impact Content on BrightTALK

BrightTALK Modulus case studyAs a premier hosting platform providing technology stacks for application developers, Modulus targets high-level engineers and needed an engaging, effective way to scale their demand generation efforts quickly without investing a large amount of resources.

While their Product Marketing Manager, Shelly Valentine, had never done webinars before, she determined that producing webinars on BrightTALK would be the most effective way to engage busy engineers and produce high-impact marketing content. For Modulus, BrightTALK became a powerful means of attracting a specific target audience and engaging this audience with high-impact content — fast.

Modulus attracted hundreds of live viewers to their first webinar and generated 10 sales opportunities quickly. According to Valentine, “BrightTALK has already paid for itself.” 

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Thursday
Mar102016

BrightPoint Security Grows and Improves Their Database with BrightTALK

BrightPoint Security needed to generate clear awareness and education around their threat intelligence solution to the widest group possible while conserving time and resources.

Senior Vice President of Marketing Jill Kyte understood that the threat intelligence platform space is a new and yet noisy market. Kyte needed the ability to create cost-effective, net new, highly qualified leads to feed her sales team and get beyond the hype from the competition.

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Monday
Dec212015

How Limelight Networks Built a Knowledge Hub with an Innovative Webinar Program (Video)

Learn how Limelight Networks saw immediate ROI with their webinar programs using BrightTALK's webinar platform built for marketing.

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Monday
Nov232015

Webinar Pros: How Salesforce Elevated the Webinar into a Top Lead Gen Program (Webinar)

Webinars are a critical, proven lead generation tactic that can fuel your pipeline with buyers across all stages. However, not all B2B marketers are maximizing their webinar efforts to see the best ROI.

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