Demonstrating ROI and proving how marketing efforts contribute to the bottom line are among the challenges at BMO. Find out how with a combination of BrightTALK’s demand generation and video services BMO was able to get impressive results and establish themselves as thought leaders.
As a premier hosting platform providing technology stacks for application developers, Modulus targets high-level engineers and needed an engaging, effective way to scale their demand generation efforts quickly without investing a large amount of resources.
While their Product Marketing Manager, Shelly Valentine, had never done webinars before, she determined that producing webinars on BrightTALK would be the most effective way to engage busy engineers and produce high-impact marketing content. For Modulus, BrightTALK became a powerful means of attracting a specific target audience and engaging this audience with high-impact content — fast.
Modulus attracted hundreds of live viewers to their first webinar and generated 10 sales opportunities quickly. According to Valentine, “BrightTALK has already paid for itself.”
Senior Vice President of Marketing Jill Kyte understood that the threat intelligence platform space is a new and yet noisy market. Kyte needed the ability to create cost-effective, net new, highly qualified leads to feed her sales team and get beyond the hype from the competition.