Case Study: From Whitepaper to Webcast - Extend Your Content
Digital marketers executing a content marketing strategy are challenged with creating cost-effective content. Learn how you can lower your content costs by extending a single asset across your targeted mediums. Join us for a detailed case study on how the BrightTALK Online Events Academy extended an annual whitepaper into a webcast, video, download, social discussion, and blog post. We will review the planning, implementation, and metrics from this campaign.
Case Study: 42 Rules (Media)
Learn how Laura Lowell uses online events to support her publishing business, which distill the insight of experts on a given topic into 42 Rules. The webcasts, like the books, introduce viewers to a topic and give them nuggets of information they need to be successful. Hear tips on how to incorporate your events into your marketing mix.




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