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Monday
Jun282010

Case Study: Square Mile Systems (Technology)

Find out how Square Mile Systems uses online events to share their knowledge and expertise and engage an audience of people interested in service desk and change management.

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Monday
Jun282010

Case Study: From Whitepaper to Webcast - Extend Your Content

Digital marketers executing a content marketing strategy are challenged with creating cost-effective content. Learn how you can lower your content costs by extending a single asset across your targeted mediums. Join us for a detailed case study on how the BrightTALK Online Events Academy extended an annual whitepaper into a webcast, video, download, social discussion, and blog post. We will review the planning, implementation, and metrics from this campaign.

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Monday
Jun282010

Case Study: 42 Rules (Media)

Learn how Laura Lowell uses online events to support her publishing business, which distill the insight of experts on a given topic into 42 Rules. The webcasts, like the books, introduce viewers to a topic and give them nuggets of information they need to be successful. Hear tips on how to incorporate your events into your marketing mix.

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Monday
Jun282010

Case study: Securities Docket (Media)

Learn how Securities Docket has used online events to build community for their online media business through their Securities Litigation and Enforcement Channel.

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