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Wednesday
May272015

AnubisNetworks Develops a Resource for the Threat Intelligence Community with BrightTALK

 

For AnubisNetworks, getting in front of and educating the right market is a significant marketing challenge. As a threat intelligence and email security provider, AnubisNetworks targets high-level IT security buyers and wanted a new way to engage with them. To run these programs, AnubisNetworks selected BrightTALK, which Nuno Periquito, Head of Marketing at AnubisNetworks, describes as “ubiquitous” within the IT security industry.

 

 

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Wednesday
May272015

How DNN Uses Webinars to Produce New Pipeline

 

DNN recognized webinars as one of their most valuable lead generation strategies but needed to revamp their webinar program. For their small demand generation team, producing an event on their previous platform required an immense amount of time and energy.

 

 

Read the case study to find out why DNN chose BrightTALK as their webinar vendor, and how it affected their overall pipeline.

 

 

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Wednesday
May272015

Limelight Networks Increases Webinar Pipeline Contribution by 101% through BrightTALK

 

Speed and efficiency are fundamental to a content delivery network. CDNs aim to deliver massive amounts of content throughout the world as quickly as possible. As a result, these companies rely on having efficient, streamlined operations throughout their entire business, including in their marketing departments.

 

"We needed a webinar platform that could streamline our marketing operations, integrate with our marketing automation platform and had a professional interface," said Limelight’s Tom Kahana. "BrightTALK exceeded expectations and allowed me to focus on other business challenges."

 

 

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Wednesday
May272015

How Cisco Systems is Using BrightTALK to Build an Efficient and Measurable Global Outreach Program

The Global and Strategic Partner Organization at Cisco Systems turned to BrightTALK when they needed a simple, scalable way to engage with customers, partners and employees. View this Frost and Sullivan case study to discover how BrightTALK enabled Cisco Systems' VMware Partnership team to cost-effectively communicate across their organization and nurture a community of potential buyers with quality content.

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Tuesday
Feb112014

Zerto Shares How BrightTALK Enhances Its Marketing and Growth Strategy

As a growing company, disaster recovery software startup Zerto is highly focused on lead generation and brand awareness. Webinars have always been key to Zerto’s marketing strategy, but the team needed to drive more audience to their events and leverage their existing content library. Fueled by the expertise of BrightTALK's marketing and community development team, Zerto quickly saw success with BrightTALK. BrightTALK™ Summits helped Zerto reach new professionals within their target audience and generate leads with conversion rates 40% higher than webinar leads using past methods. Download the full case study to learn how BrightTALK enabled Zerto to generate engaged leads and shorten their sales cycle.

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