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Getty Images Case Study: Using Webinars to Drive Demand (Video)

Webinars and videos are becoming important tools to attract, engage and nurture prospects across the buying cycle. Engage with experts from Getty Images, BrightTALK™ and DemandGen as they discuss using webinars and videos to generate demand.

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Demandbase Discusses Partnering with BrightTALK™ to Amplify Demand Generation Programs: A Frost & Sullivan Case Study

To gain a competitive edge and make its market leap, Demandbase knew it had to adjust its approach to demand generation. The tactical element of its strategy—webinars—had to be world class in performance and produce business value. The company is increasingly gaining qualified leads through this service and the relationship with BrightTALK has grown stronger as a result. For Demandbase, the decision to invest in BrightTALK has permitted the company to cost-effectively reach a wider audience and ensure that it has a partner in business, not just a services vendor.

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Law Firm Herbert Smith Freehills Uses BrightTALK™ to Provide High-Value Client Training

With the growing demand for interactive, one-on-one client support in the legal industry, renowned international law firm Herbert Smith Freehills needed a cost-effective solution to deliver quality training and education to their clients. After deciding to explore webinars and turning to BrightTALK, Herbert Smith Freehills was able to replicate in-person education while saving time and expense traveling to various training locations. Their series of Soundbite seminars on BrightTALK allows clients to stay current with emerging legal developments while meeting continued professional development (CPD) requirements. Download the full case study to learn how Herbert Smith Freehills has leveraged BrightTALK's technology and support to keep their clients happy and informed.

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ESET and BrightTALK (Video)

In this short video, hear Rufus Connell, Vice President at Frost & Sullivan, discuss highlights from the case study Frost & Sullivan conducted with BrightTALK client, ESET.

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ESET Discusses Choosing BrightTALK™ and Getting Results: A Frost & Sullivan Case Study

View this Frost and Sullivan case study to learn how BrightTALK provided ESET with a single, centralized solution to help them build effective communication and education initiatives and promote IT security awareness to partners and end users.

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