BrightPoint Security Grows and Improves Their Database with BrightTALK
Thursday, March 31, 2016 at 2:09PM
admin in Case Study, demand generation, lead generation

BrightPoint Security needed to generate clear awareness and education around their threat intelligence solution to the widest group possible while conserving time and resources.

Senior Vice President of Marketing Jill Kyte understood that the threat intelligence platform space is a new and yet noisy market. Kyte needed the ability to create cost-effective, net new, highly qualified leads to feed her sales team and get beyond the hype from the competition.

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Article originally appeared on (http://academy.brighttalk.com/).
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